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warriors in pink
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A news by yahoofreeshop: NBC’s “The Biggest Loser” is supporting Ford Warriors in Pink during the highly anticipated makeover episode airing November 23, 2010.
*“The Biggest Loser” stars Jillian Michaels, Bob Harper and Alison Sweeney will appear in a national print and broadcast campaign in support of Ford Warriors in Pink.
*Ford Motor Company is a 16-year partner of Susan G. Komen for the Cure and has dedicated more than $105 million to the breast cancer cause.
DEARBORN, Mich., November 15, 2010 – Ford Warriors in Pink is enlisting a new team of Warriors in the fight against breast cancer by joining with the hit NBC reality show “The Biggest Loser” to show that the fight to get healthy and stay healthy requires the same Warrior spirit as the fight against breast cancer.
The relationship will be integrated through a series of initiatives that will rally both contestants and viewers to get involved, and will reward the Warrior in each of them. During the show’s highly anticipated makeover episode airing November 23(8:00 p.m. ET) contestants will compete in a special Ford Warriors in Pink “Biggest Loser Challenge,” where they will be rewarded for their Warrior-like fight to get healthy with the chance to win a 2011 Ford Edge. In addition, contestants will demonstrate the fashionable side of support by modeling Ford Warriors in Pink apparel and accessories to highlight their transformed physiques.
“Ford Warriors in Pink and ‘The Biggest Loser’ share a common goal to empower people to take control of their health,” said Connie Fontaine, Luxury and Nontraditional Marketing Communications manager for Ford Motor Company. “This is a show that creates Warriors, and we are proud to have the support of NBC and ‘The Biggest Loser’ to help raise awareness and work towards a cure for breast cancer.”
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